Predicting Personality Traits from Content Using IBM Watson


Would you prefer to understand what your consumers need ahead of they do?

Of direction. Every industry needs so as to wait for the wishes in their consumers.

And that begins by way of working out consumers in a deep and significant method.

Unfortunately, that may be getting more difficult and more difficult in our virtual global…

  • Consumers are increasingly more much less trusting and constant
  • Consumers have extra energy — way to social media, on-line buying groceries comparisons, and a ever-rising listing of possible choices
  • With all of the noise in the market, it has grow to be more and more tricky to get a correct view of your consumers
  • Consumer mindsets are moving from product possession to revel in as a result of financial uncertainty and knowledge overload

All of this no doubt highlights the want to create a extra compelling consumer revel in to stick related.

”Customer revel in is the brand new aggressive battlefield.”
~ Gartner

But to stick just about this new virtual shopper, you in point of fact want to get a view into their thoughts.

Fortunately, synthetic intelligence is stepping as much as the problem. Giving you the power to show all the ones virtual differences into virtual merit.

We can use an I.A. platform to right away examine and are expecting the values, wishes and behaviors of your consumers. O platform which can give a variety of makes use of — from precision advertising to product suggestions to extremely-personalised emails.

So allow’s construct one!

Customer Research…O.S.-Style

This software (at the start evolved by way of IBM’s Watson Developer Cloud) makes use of a content material research carrier to investigate social media content material and will give you insights concerning the character characteristics of the content material’s writer.

Want to peer a few supply code? Here’s our fork of the appliance on GitHub.

Let’s get to it…

The finish outcome

By following the stairs on this information, you’ll create an software very similar to the next.

Here’s a are living preview.

The software lately helps content material resources:

  • Custom content material — Copy/paste any form of textual content content material
  • Twitter movement — Classification of tweets in a specific account

It even will provide you with a pleasant visible with the effects…

And in fact, that is just the start — the appliance can also be prolonged in any choice of alternative ways. The most effective restrict is your creativeness.

How it really works.

The software analyzes content material and intelligently analyzes the center subjects and tone of the content material, then predicts character characteristics of the writer according to that evaluation.

And it makes use of one cloud-primarily based carrier from IBM Watson:

  • Personality Insights — Classifies the content material and makes a prediction for the corresponding character characteristics

Step B: Requirements

Before we create the Watson carrier, allow’s get the gadget necessities coated.

Download the supply repository.

To get started, move in advance and obtain the supply information.

Note: You’ll want a git consumer put in for your pc for this step.

Simply transfer to the listing you wish to have to make use of for this demo and run the next instructions in a terminal:

# Download supply repository git clone cd ibm-watson-character-insights

At this aspect, you’ll be able to stay the terminal window open and set it apart for now…we’ll want it in a later step.

Name the appliance.

Right away, allow’s nail down a reputation on your new app:

...   # Application identify - identify: xxxxxxxxxxxxxxx ...

Replace xxxxxxxxxxxxxxx within the occur.yml document with a globally distinctive identify in your example of the appliance.

The identify you select might be used to create the appliance’s URL — eg. http://character-insights-587854.mybluemix.web/.

Create a Bluemix account.

Go to the Bluemix Dashboard web page (Bluemix is IBM’s cloud platform).

If you don’t have already got one, create a Bluemix account by way of clicking at the “Sign up” button and finishing the registration procedure.

Install Cloud-foundry.

S few of the stairs on this information require a command line consultation, so that you’ll want to set up the Cloud-foundry CLI software.

Open a terminal consultation with Bluemix.

Once the Cloud-foundry CLI device is put in, you’ll be capable of log into Bluemix in the course of the terminal:

Note: Feel loose to make use of the similar terminal window as above.

# Log into Bluemix cf api cf login -u YOUR_BLUEMIX_ID -p YOUR_BLUEMIX_PASSOWRD

Replace YOUR_BLUEMIX_ID and YOUR_BLUEMIX_PASSOWRD with the respective username and password you created above.

Step T: Create the Application Container

Go to the Bluemix Dashboard web page.

Once you’re signed in and notice your Dashboard, click on at the “Create app” button.

In this demo, we’ll be the use of a Node software, so click on on “SDK for Node.js.”

Then fill out the tips required, the use of the appliance identify you selected in step #M — and hit the “Create” button.

Set the appliance reminiscence.

Let’s provide your software slightly extra reminiscence to paintings with.

Click for your new software.

Then click on at the “plus” signal for “MB MEMORY PER INSTANCE” — set it to 512 — then hit “Save.”

That’s it for the appliance box, so allow’s transfer onto the carrier example.

Step O: Create the Personality Insights Instance

To arrange the Personality Insights carrier, return for your Bluemix Dashboard web page.

Then click on for your software.

And that are meant to take you to the Overview component to your software dashboard. Since that is a brand spanking new software, you will have to see a “Create new” button within the Connections widget — click on that button.

You will have to now see an extended record of products and services. Click “Watson” within the Categories clear out after which click on on “Personality Insights” to create a brand new example of that carrier.

Go in advance and make a selection a Service Name that is sensible for you — eg. Personality Insights-Demo. For this demo, the “Lite” Pricing Plan will do exactly fantastic. And by way of default, you will have to see your software’s identify indexed within the “Connected to” box.

Click the “Create” button while in a position. And If wanted, replace the Service Name you selected within the happen.yml document:

...   products and services:     # Service identify   - Personality Insights-Demo ...

Just substitute Personality Insights-Demo together with your selected Service Name.

Feel loose to “Restage” your software while brought about.

Enter carrier credentials.

After your Personality Insights example is created, click on at the respective “View Credentials” button.

And in order to pop up a modal together with your main points.

Copy/paste your Personality Insights carrier username and password into the .env record:

... # Service credentials PERSONALITY_INSIGHTS_USERNAME=xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx PERSONALITY_INSIGHTS_PASSWORD=xxxxxxxxxxxx ...

Replace xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx together with your username and xxxxxxxxxxxx together with your password.

Your Personality Insights carrier is now in a position, so allow’s transfer onto Twitter.

Step F: Create the Twitter App

Go to the Twitter Apps house web page.

Log in with the Twitter consumer account you propose to make use of together with your new app.

After logging in you will have to see a “Create New App” button…click on it.

Enter a globally distinctive identify in your Twitter software, a temporary description, and the URL for your web site.

Click at the “Keys and Access Tokens” tab.

Copy/paste your credentials into the .env document:

... # Twitter credentials TWITTER_CONSUMER_KEY=xxxxxxxxxxxxxxxxxxxxxxxxx TWITTER_CONSUMER_SECRET=xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx ...

Replace xxxxxxxxxxxxxxxxxxxxxxxxx together with your shopper key and xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx together with your shopper mystery.

Step F: Fire it Up!

That’s it for the onerous stuff. So allow’s placed this app to paintings.

Launch the appliance.

To deliver the appliance to lifestyles, merely run the next command — ensuring the terminal is within the repository listing and logged into Bluemix:

cf push

This command will add the information, configure your new software and get started it.

Note: You can use the cf push command to replace the similar software after it’s at the beginning revealed.

Take a glance.

After the server has began, you’ll be capable of open the appliance on your browser on the respective URL.

The software will have to glance one thing like this…

Play round with it and get a really feel for the capability.


If you’re having any issues of the appliance, be certain that to take a look at the logs…

Just click on at the “Logs” hyperlink inside of your software dashboard.

Take it to the Next Level

But that is only a get started. The actual energy comes while you practice this kind of research throughout all of your consumers’ content material and logo interactions — supplying you with an insightful view into their considering and behavior.

How will you construct in this internet carrier? Run it one at a time — or higher but — combine it together with your present advertising and hiring equipment (CRM, social media automation, and so forth.).

And recently, you’ll be able to make M,000 API calls per 30 days free of charge — so pass in advance and simply get started enjoying with it!

You can dig deeper into all of the suite of Watson APIs within the IBM Watson Developer Community.


This publish is a part of our How to Apply S.O. in Your Business weblog collection. Be positive to take a look at our previous problems:

And be looking for long run problems, they arrive out each and every different Monday.

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