Hollywood Reporter Hails Chris Hayes for His 'Social Media Rating'


There’s dangerous information and there is excellent news for Chris Hayes, host of MSNBC’s All In with Chris Hayes.

The dangerous information is that his target audience measurement is far smaller than that of Fox Information celebrity Tucker Carlson in the similar period of time.

The excellent news is that Chris Hayes is #1 in “Social Media Rating.”

Huh? The Hollywood Reporter explains approximately Social Media Rating which it sounds as if didn’t exist till very just lately. 

Chris Hayes returns to No. 1 on The Hollywood Reporter’s Most sensible TV Personalities chart (dated June 6) for a 2d week and the primary time for the reason that June 2017.

The Most sensible TV Personalities chart is a rating of the most well liked TV personalities on Fb, Instagram, Twitter, YouTube and Google Plus, with international knowledge supplied by way of social media analytics corporate MVPindex. The chart’s method blends social engagement at the systems at the side of weekly additions of fans/subscribers. TV personalities are outlined right here as performers essentially recognized for his or her appearances on their very own TV collection, together with hosts of leisure/information presentations. The up to date monitoring week ended Would possibly 29.

…Hayes’ first week at No. 1 considering the fact that remaining June (he’s spent 4 weeks at No. 2 within the intervening time) comes way to a spice up of forty three % in Twitter likes (644,000 overall) and garnering 225,000 retweets (up eighty %). The All In with Chris Hayes host, ever the prolific tweeter

Wow! In order that will have to imply Hayes is crushing the contest relating to target audience numbers. Proper? Incorrect. Listed here are Hayes’ Would possibly 2018 age 25 to fifty four viewership stats as mentioned through TVNewser:

MSNBC top’s All in with Chris Hayes at 8pm additionally bested CNN in each A25-fifty four – for the seventh directly month – and in overall audience for the 18th directly month. All In averaged 336,000 audience A25-fifty four (vs. CNN’s 287,000) and 1.7 million overall audience (vs. CNN’s 926,000).

Examine that to the viewership of Tucker Carlson Would possibly on the comparable time for a similar age staff as found out in The Hill:

Within the 25- to fifty four-yr-antique demographic coveted so much via advertisers, Hannity led the best way with 650,000 audience. Maddow took 2d, with 531,000, at the same time as Laura Ingraham completed 3rd, with 523,000. Carlson used to be fourth, with 519,000, and MSNBC’s Remaining Phrase with Lawrence O’Donnell used to be 5th, with 397,000.

The humorous factor is that in spite of the Social Media Rank hype from The Hollywood Reporter, ultimate yr Google claimed that you’ll be able to’t rank this in keeping with the June 1, 2017 Seek Engine Magazine:

First of all, actually, it’s extremely not likely we’ll ever understand precisely what’s in Google’s set of rules until any person works at Google, doesn’t signal an NDA (just right good fortune!), and makes a decision to percentage that knowledge with us. No shocker right here — that isn’t more likely to occur.

So we’re left to deduce according to what Google workers have stated and what we now have in case research/knowledge. Google has many times informed us that social signs aren’t an instantaneous rating issue.

Subsequently in spite of what Google claimed remaining yr (social signs now not an immediate rating issue) is now being hyped through The Hollywood Reporter to make liberal media hosts akin to Chris Hayes really feel higher approximately decrease viewership as a result of they come what may have a top “Social Media Rating.” Stay alongside of that prolific tweeting, Chris!

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